Adding Advertisement Videos to YouTube Video Custom Players

iDesktop.tv proudly boasts the ability to place selected advert videos at the start, between, or after videos in a playlist in the new iDesktop.tv Version2 currently in Beta Testing.

Benefits of Video Adverts

• “A healthy portion of exposed audiences interact with video ads
  The interaction rate is the “all in” metric, including the sum total of all interactions that people have with the video ad units. Those include mouseovers, expansions, interactions with the video control buttons, clicks and other events. This is then divided by the total impressions served. The overall average interaction rate for ads studied in this analysis is 8 percent.”
• “Users click the “Play” button more than they click on image ads
  All DoubleClick video ads include a panel of control buttons to play, pause and stop the video. The rates for those actions are calculated as a percentage of total impressions served. The video control consumers are most likely to click is the “Play” button. At 0.32 percent, consumers are roughly twice as likely to play (or replay if a video starts automatically) an online video ad unit, as they are to click through on a standard JPG or GIF ad (the standard CTR for image ads is between 0.1 and 0.2 percent). The cumulative control panel interaction rate is 1.13 percent (this is the sum of all control panel interactions as a percent of impressions served).”
• “On average, video ads play two thirds of the way through
  The majority of the video ad units observed in this analysis were embedded in Web pages, as opposed to being within streaming video content. For those in-page units, the most common length of play was 30 seconds; the next most common length was 15 seconds. There is little difference in the length of play between ads that expand to a larger display window and standard video ads that do not expand. In both cases, on average, video ads play approximately two-thirds of the way through, or 19.1 seconds for a 30-second ad and 10.3 seconds for a 15-second ad.”
• “Video click rates are far higher than image format ads
  Because of their ability to convey a story through sounds and motion, most advertisers think of online video ads as a format for driving brand awareness. When judged on the basic direct-response metric for online advertising - the click-through rate - online video ads perform extremely well. Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent, based on DoubleClick data.”

Studies completed by doubleclick.com
Source tvover

What iDesktop.tv V2 can do.

Example 1 Pre-Roll

iDesktop.tv

The advert plays before all other videos in the playlist

Example 2 Mid-Roll

iDesktop.tv

The advert plays between all videos in the playlist (Press next video to see)

Example 3 Post-Roll

iDesktop.tv

The advert plays when all videos in the playlist have been played.

How to do this Yourself in iDesktop.tv V2

The process if very simple and easy for all types of video enthusiasts.

Step 1 - Getting into iDesktop.tv V2

Login or Sign-up for Beta Testing at http://beta.idesktop.tv

Step 2 - Finding your videos

Either Paste directly into the search bar the youtube link (eg http://www.youtube.com/watch?v=HOZfd1o15zI), or enter a search term to bring up search results for your chosen advert videos.

Step 3 - Creating an Adverts Playlist

Click on the Video Thumbnails in the results, that you want as advertisments in your player, to add them to the playlist. Then click untitled playlist* to reveal a dropdown menu and select save. Next, enter the name for the playlist.

Step 4 - Opening the Custom Player Creation Form

Click on the Custom Players link (In the Menu at the top of the page) and click “Create a new player”

Step 5 - Adding Advertising to the Player

In the Custom Players Form, choose your main video source in the videos selection tab. Then, customise your player. When you are happy with the look of your player, select the advertising tab and check the boxes for where you want your videos to appear in the playlist. Then choose the playlist that you saved in Step 3 and select a specific video in the playlist to play, or choose random for iDesktop.tv to randomly select a video in your chosen playlist to play.

Step 6 - Saving and Enjoying

Click “Save and get code”, copy the code, paste it into your blog/website and enjoy!

Adverts in Results

iDesktop.tv also offers premium sponsorship ad units displayed in the search results for the iDesktop.tv home page.

If you would like to advertise with iDesktop.tv please click here to contact us.